5 Simple Ways to Test Your New Product Before You Launch 🚀
You’ve built a business, maybe even launched a few products—but every new idea still carries a question mark:
“Will people actually want this?”
Before investing time, money, and energy into a full launch, you need real-world signals. Not opinions—data.
Today, I’m breaking down 5 practical ways to test your new product with your market before going all in.
1. Discussion Groups: Build Conversations, Not Campaigns
Start by assembling a group of ideal customers—5 to 15 people is enough. Invite them into a private WhatsApp group, Slack channel, or even a recurring Zoom call.
Share your concept
Ask how they solve the problem now
Let them critique your idea
This is about listening, not selling. You’ll discover what they actually care about, which features matter (or don’t), and what language resonates.
Example:
If you're launching a new inventory tracking system for retailers, create a discussion group of 10 small business owners. Ask them what frustrates them about current tools, what their workarounds are, and how they imagine a better solution.
2. Waitlists: Measure Desire With Emails
A waitlist doesn’t just capture leads—it signals intent. Create a simple landing page (use tools like Carrd or Webflow) describing the problem your product solves, and offer early access in exchange for their email.
The goal: See if people care enough to sign up.
Bonus tip: After they sign up, ask a follow-up question like, "What’s the #1 reason you signed up?" This will give you qualitative insights fast.
3. Paid Ads: Buy Clarity with Clicks
Run small-budget ads on Facebook, Instagram, or Google targeting your ideal users. You're not selling yet—just testing the value proposition. Use multiple variations of headlines and benefits to see what gets clicks.
If no one’s clicking? Your messaging—or the product—needs work.
Example:
A fitness entrepreneur running a new women’s health program could test two headlines:
“Stronger in 30 Days: No Gym Required”
“Busy Women, This Fitness Plan Was Built for You”
See which gets more clicks, and that’s your market signal.
4. Quizzes: Turn Testing Into Engagement
Quizzes are an underused goldmine. You’re not just getting answers—you’re mapping out segments, pain points, and readiness to buy.
Use a tool like ScoreApp to build a quiz tailored to your product. It doubles as a lead magnet and a data collection tool.
Example:
Launching a B2B productivity tool? Run a quiz like:
"What’s Your Team’s Productivity Score?"
Based on answers, you learn if your target users struggle with time management, collaboration, or reporting—then tailor your messaging to match.
5. Problem-Focused Content: Attract, Don’t Push
Create 3–5 pieces of content (articles, LinkedIn posts, reels) that highlight the problem your product solves. Don’t mention the product—just the problem.
Track:
Comments and replies
Shares and saves
Direct messages asking for more
Example:
If you're launching a bookkeeping automation tool, write a post titled: "Why Most SMEs Are Wasting 20+ Hours a Month on Manual Finance Tasks."
If it resonates, you've validated the pain—and maybe even the market.
You Don’t Need 100 Customers—Just 10 Signals
If 10 people opt into your quiz, click your ad, or tell you they’d pay for the solution, that’s a signal worth building on. If no one reacts? That’s your warning.
Validate first. Build second. Scale last.
Testing isn’t about slowing down—it’s about preventing the wrong kind of momentum.
Need help crafting your test strategy or building your validation funnel?
Book a call here: https://calendar.app.google/xyHR1eKyY1WRCGb66
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